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Good is the Enemy of Best

Speaking of complacency and hubris, Tim Cook (Apple COO) said:

We say no to good ideas every day; we say no to great ideas in order to keep the amount of things we focus on very small in number, so that we can put enormous energy behind the ones we do choose, so that we can deliver the best products in the world.
I think that this is so ingrained in our company that this hubris that you talk about, that happens to companies that are successful but then decide that their sole role in life is to get bigger, and they start adding this and that and this and that, I can tell you the management team of Apple would never let that happen. That’s not what we’re about. So, focus on people, and ensuring that it’s a small list of things to work on and putting all of our wood behind those things, that’s the magic behind us.

This is something that many program/event-oriented churches need to learn from.

It also applies to personal development too.

Posted in Business, Church, Leadership, Posts in English, Productivity.

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