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Marketing Strategies of Scientology

According to web traffic reporting company Alexa, received a significant increase in traffic in the past month since they released a new series of TV commercials directing people to their revamped website, while making self-serving edits on wikipedia to erase the comments of critics (which subsequently got them banned by wikipedia).

Out of curiosity, I checked out the videos on their revamped website. To be honest, their new professionally created introductory videos are quite impressive. Now I can understand why so many people are attracted to this brain-washing cult. Watch it yourself:

I think there are some things to be worried about (e.g. their underlying anthropology and philosophy) and some things to be learned from (e.g. their evangelistic open arms approach). I’ll attempt to do that in my next post.

Meanwhile, what do you observe from their videos, the good, the bad, and the ugly?

Posted in Current News, Posts in English.

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